SEO for Content Marketing: The BasicsThere is a lot of talk about SEO and content marketing these days, and quite often it is based on how they are at odds: it’s one or the other.What is required now is a marriage of sorts between the two. SEO can’t exist without…
Read MorePay when someone chooses to watch 30 seconds or more of your video ad on YouTube.YouTube reaches more 30-49 year olds than any cable network in the U.S. I’ll explain.In-stream ads play before or during another video from a YouTube partner. Viewers see 5 seconds of your Firm’s video and…
Read MoreGoogle is hands down the easiest way to drive clients to a law firm. 96% of people seeking legal advice use a search engine. 74% of consumers visit a law firm’s website to take action. So you may be wondering why you're not getting more leads from the Internet? The problem is, every law firm…
Read More“She’s hungry.”I was seated in a large open conference room. The solid wood table was 20 feet long and the 3 attorneys were talking out loud about my proposal.It’s as if I wasn’t even there. They were discussing my proposal to run the marketing for their law firm. Their precious…
Read More"We have spent/are spending money monthly on SEO and can count on one hand the number of clients directly attributable to the website/s. We have been doing SEO “organic only” for two years." I hate hearing when lawyers are not getting results because the company they're working with 1) does not…
Read MoreYou're not being beat by attorneys that are better, you're being beat by attorneys that are better positioned.There was an article published in Forbes focused on expert advice for attorneys that included:- Think Like a Business Owner- Find a Niche Within a Specialty- Build and Protect a Great Reputation The…
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