Your prospective client has one thing on their mind when they are online. They only want to find an answer to their problem. They are looking for a solution and when they find your website and it has the 'under construction' or 'coming soon' sign you are telling them that you are not open for business.
sorry we are closed sign hanging on a window door outside a restaurant, store, office or other
Your website is the most valuable asset you have online. Some refer to it as an online brochure and years ago that was true. Today a website is a place where you can provide educational, informative, valuable information that is the answer to the problem your prospective client needs solved.
Consumers are going online to search for answers and when they find a site that says 'under construction' or 'coming soon' on the front page they move on. You have now frustrated and disappointed your prospective client and it also reflects badly on your business.
In many cases your website is the first contact your prospective clients have with you. They followed a link expecting information, only to be disappointed. It looks like you can’t be bothered. Is that the message that you want to communicate to them?
The simple rule used to be don’t release an incomplete website yet that rule no longer applies in our information age of 'give it to me now!' Instead of the coming soon message, have your developer create a landing page with a welcome video about your firm, information about your areas of practice and a contact form. This gives you an online presence and you can still drive traffic to your site and collect information from prospective clients.
When prospects visit your website, do you help solve their problems better than anyone else in the world?
Using a video also gives you an opportunity to distribute or repurpose content and drive traffic from sites like YouTube, Pinterest, Facebook, Twitter and LinkedIn. Remember, your law firm website needs to be the best answer your prospective clients can find when they are looking for information. Don't disappoint them!
Waiting for perfect is never as smart as making progress. ~Seth Godin
About Creative Internet Authority
Creative Internet Authority is a digital marketing company that specializes in producing and promoting videos for law firms. We use a 7 step process to create educational, informative and relevant videos that position law firms as thought leaders and authorities in the industry.
Helping Lawyers and Law Firms with the ABCs:
► Attracting the Right Prospective Clients
► Building Authority so that Prospective Clients Trust You
► Converting That Traffic Into Clients or Subscribers
Need a welcome video for your law firm? In Atlanta? Learn how you can get your welcome video today! Get the details and guide!
