One of the most effective uses for video is increasing your conversion rate. As you know, most people don’t like to read. By simply providing a video on your most highly visited web pages, you will increase the percentage of website visitors who engage with your firm's message...and that means more conversions.
The content of the page is the determining factor in what type of video you should be producing. For example, your home page probably gets the most traffic on your website. To increase your home page’s conversion rate, we recommend adding a video, which is a short overview of your firm. This video does not have to be boring and it certainly should not be all about your firm.
Instead, consider filming a 'hero' style video that is engaging and tells a story about your firm and answers questions your prospective clients have "Can you help me and why should I choose your firm?"
Here is an example of a video that was designed to answer the question prospective clients have:
You may also consider videos that tell a story that is engaging and informative using pictures, videos and text. Videos can be used in a variety of ways to share a message.
Here is an example of a video that tells a message using pictures, videos and text without audio.
Simply embed the video into your home page near the top of the page. Make it easy for visitors to your site who don’t want to read your text. If they weren’t going to read your text in the first place, why would they scroll down (to find your video)? They wouldn’t.
The purpose of a legal marketing video is NOT to produce a viral video. The purpose is to increase visibility and exposure for your firm while educating, informing prospective clients by providing useful information and building trust with people looking for your firm's services.
Videos can also build brand awareness and when your client's need you they are more likely to remember the video they watched than the text they read in a quick moment. The right video can single handedly double your website’s conversion rate, making them extremely efficient at generating ROI.
About Creative Internet Authority:
Creative Internet Authority is a digital marketing company that specializes in producing and promoting videos for law firms. We use a 7 step process to create educational, informative and relevant videos that position law firms as thought leaders and authorities in the industry.
Helping Lawyers and Law Firms with the ABCs:
► Attracting the Right Prospective Clients
► Building Authority so that Prospective Clients Trust You
► Converting That Traffic Into Clients or Subscribers
To learn more about Creative Internet Authority and how you can use videos to increase visibility and exposure download our guide below.
