This week I’m finishing up:
BLUE OCEAN SHIFT is the definitive guide to shift you, your team, and your organization to new heights of confidence, market creation, and growth.
In BLUE OCEAN SHIFT you’ll learn:
• WHY focusing on competing misses huge growth opportunities and HOW to expand your thinking on strategy beyond competing
• WHY thinking creative destruction and disruption as sources of innovation is limiting and HOW you can grow through nondisruptive creation
• HOW anyone in any organization can move from red to blue oceans with BLUE OCEAN SHIFT’s systematic five-step process—not just entrepreneurs
• WHY people’s confidence is essential to create and execute your growth strategy and HOW to build it
• WHY you should not build your growth strategy based on existing environmental and industry conditions and HOW you can shape them in your favor for growth
