It’s been said that by 2019, 80 to 90% of ALL internet traffic will be video. If you want business success, you can no longer afford to ignore video. We know that the thought of producing and promoting videos can be overwhelming for attorneys even though statistics show that videos improve discoverability and conversions.
According to an article on Law Practice Today, Your website is your most important way of communicating online with clients and prospects. It’s the only platform that you completely control under your brand, unlike social and professional networks, where you appear with other attorneys from other firms. Yet, unless you are using videos on your website, you will not speak to your clients and prospects in a way they want to communicate.
Video has been proven (over and over again) to be the most effective form of communication for brands and businesses. You cannot afford to ignore video marketing any more. Use videos to show the public that you, an attorney, are someone they can trust, someone they can relate to, and someone who can handle their most challenging problems.
Videos position you as the go-to expert in your industry and people prefer videos to text-based communication. People watch videos; they avoid reading. They spend far more time viewing videos on YouTube than reading books on their Kindle. That’s because video is a more engaging medium.
Do you really know why video is so powerful?
20% of people remember what they HEAR
30% of people remember what they SEE
and 70% of people remember what they SEE & HEAR
We know that lawyers are typically slow to adapt. Use videos to show the public that you, an attorney, are someone they can trust, someone they can relate to, and someone who can handle their most challenging problems. People are searching for legal information online, and videos provide the answers they’re looking for.
If your law firm is not looking to grow, does not need more clients, is not interested in increased visibility and exposure to get found online, and wants to lose business to the competition, then videos are not right for you. Keep being slow to adapt and your law firm will 1) NOT be relevant and 2) will NOT be able to catch up to your competition that invested in videos.
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Montina is the founder of, Creative Internet Authority, a digital marketing company that specializes in video marketing for attorneys at small to medium sized law firms.
She is also the owner of, Atlanta Video Studio, a place where Professionals, Authors, Consultants, Experts, Entrepreneurs, Realtors and Speakers can record professional videos that position them as experts and authorities in their industries.
Montina went form living in a homeless shelter at 19 to graduating with her master's, retiring from the largest I.T. financial company in the United States in 2014 and founding the nation's only video marketing company in the country founded by a woman that focuses exclusively on marketing for attorneys.
Her life story proves that all things are possible to those that work hard and believe in achieving success. She is also the author of YouTube Secrets Revealed, How to Market Your Law Firm Online and she has over 4 million views on her YouTube channel and has produced over 450 videos for attorneys that have generated more than 50,000 views.
