Most attorneys aren’t familiar with how to properly market their law firm. This results in spending money and time unwisely. I see attorneys attending digital marketing events to learn social media and SEO. Is that the best use of your time?
It isn’t difficult to see an amateur look being used by a law firm in their logo, marketing, website and more. Lacking a professional look can create the perception of not being professional.
There is a good reason why attorneys advise their clients against handling a case pro se. As a marketing agency there are also many good reasons why we advise attorneys not to handle their video marketing themselves.
Successful lawyers know that they must invest in their marketing to attract more clients and convert more clients. The truth is that marketing is not difficult when you know what you are doing, but it is time-consuming and requires a long-term strategy.
So...how much is your marketing plan really costing you?
$150 hour x 12 lunches a month
1 lunch = 1.5 hours
1 lunch = $15
$15 lunch x 12 lunches a month = $600
$150 billable hour x 18 hours a month = $2700
$600 lunch + $2700 time = $3400 a month
Even if you're only eating 4x per month you're still spending over $600 a month to network with others with the HOPE to get new business referrals.
How much are you really investing in marketing?
$150 hour x 8 blog posts per month
1 blog post = 1.5 hours
1 blog post = $225
$150 billable hour x 12 hours a month = $1800 writing blogs!
That doesn’t include social media management, website updates or ‘marketing’ online answering questions through Avvo.
Everything we do is strategic and we make sure that our clients’ do more than just post and pray. We record unique videos that we then promote dozens of ways online. One video can be turned into a blog post, Facebook post, podcast, added to a video library and used to increase visibility and exposure. Videos also position you as a thought leader and expert in your industry.
This is an example of a video library on one of our client's websites
If you are going to invest in marketing your firm, invest in a video marketing strategy and use your billable hours wisely.
About Creative Internet Authority
Creative Internet Authority is a digital marketing company that specializes in producing and promoting videos for law firms. We use a 7 step process to create educational, informative and relevant videos that position law firms as thought leaders and authorities in the industry.
Helping Lawyers and Law Firms with the ABCs:
► Attracting the Right Prospective Clients
► Building Authority so that Prospective Clients Trust You
► Converting That Traffic Into Clients or Subscribers
Questions about using video for your firm? Get Your FREE Law Firm Video Marketing Guide.
