During our discovery process, we ask a lot of questions so that we can build out a storyboard. The storyboard helps us help our clients' define who they are and what they do for their clients.
A few of the questions include:
What sets you apart from your competition?
Why should a prospective client choose to work with you?
What do you want other attorneys to know about you?
A 13-year-old can shoot and edit a video but if you don't have a clear path that brands who you are and why your law firm is the 'obvious choice', you're not going to get a return on your investment.
Why would you invest thousands of dollars on videos that don't help you help more people?
Each video should have a clear call to action and you should always include your law firm's tagline.
Your law firm's tagline should set your firm apart from competitors and communicate core values. A colleague in the legal marketing industry, Rosh Fishman, says a tagline is just a small part of larger campaigns, but their role can be significant in setting the tone, breaking the ice, and helping create a dialogue.
Here are a few that our clients use -
The Lawyer for the Everyday Worker ~Andre' Ramsay, The Cochran Firm
We Protect Business Owners Facing Divorce ~ David Ward, The Ward Law Firm
Our Firm Cares ~ Lashonda Council, Council & Associates
We Help Business Owners Protect Their Business ~Barton Black, Barton Black Law
I'm not a mothers' rights attorney. I'm not a fathers' rights attorney. I'm a 'what's right' attorney. ~Attorney Melaniece McKnight, The Boddie McKnight Law Firm
Here's the point - use what works best for you. Using nothing just makes sure that you blend in with everyone else and why would you want to do that?
Need help with your tag? We help lawyers build thriving law firms and yes, we can help you.
