There are a ton of ways to generate leads, but there are only a few ways to get leads targeted to your law firm.
Why should a prospective client choose to do business with you rather than any other attorney - including doing nothing?
Your firm’s website could be the most valuable tool in gathering ideal potential clients that need your specific services. While there is a lot that goes into inbound marketing we believe that ever law firm should have at least 1 lead generation magnet that compels visitors to enter their contact details to request more information from your firm.
Visitors for your website should have a clear reason to contact you. Don't assume that they are going to fill out your form because they think they need an attorney. Give your prospective client a reason to fill out your form and provide them with information that educates them and positions you as the obvious expert.
Prospective clients want to work with attorneys who they believe to be credible, reputable and top-notch in their practice area. Your lead generation magnet should be informational, like a report, guide, book, CD, DVD, series of videos or a webinar. The purpose of the lead magnet is to answer the WHY YOU question -"Why should I do business with you rather than any other option - including doing nothing?" Your lead magnet should make certain that the factors that you different are clearly spelled out.
Your call to action should compel your prospective client to act without hesitation, knowing that the benefit they want can be found with your firm. Don't rely on hope, referrals or networking to get new clients through your door or to your website. Create a lead-generation system that includes key information to get your new clients to raise their hands and work with YOU.
Once your prospects realize that you operate differently, they will explore options with your firm. If you can solve their problems, they are more likely to initiate the process to retain your firm's services for their needs.
Examples of Lead Generation Magnets:
The guides I shared in this post are from lead generation magnets we designed or created on behalf of our clients'. As part of our overall digital marketing strategy we transcribe all of our clients' videos and create lead magnets that position them as thought leaders and authorities in their industry.
About Creative Internet Authority:
Creative Internet Authority is a digital marketing company that specializes in producing and promoting videos for law firms. We use a 7 step process to create educational, informative and relevant videos that position law firms as thought leaders and authorities in the industry.
Helping Lawyers and Law Firms with the ABCs:
► Attracting the Right Prospective Clients
► Building Authority so that Prospective Clients Trust You
► Converting That Traffic Into Clients or Subscribers
To learn more about Creative Internet Authority and how you can use videos to increase visibility and exposure download our guide below.
