Link building is absolutely critical to increase your search ranking on Google. Online marketing and ranking involves much more than a website. You must also include additional strategies that build your authoritative status online and position you as the expert.
What is Link building?
When one website links to another website, it's called a link. Other terms used commonly by SEO companies and online marketers include: backlink, linkback, inbound link, incoming link, inlinks, and inward links. Links to your site are important for because search engines use them to evaluate a website's relevance and authority.
How do I build high quality links back to my website?
The best way to acquire "good" backlinks, inbound links, is to create unique, relevant content that helps your prospective clients. If you're a personal injury attorney in Atlanta, this might mean creating a “Myths About Personal Injury Cases” to educate clients. If you're a bankruptcy attorney in Charlotte, you might create a “Can I File Bankruptcy Without a Lawyer?” article, video or audio that answers this question and post it on YouTube, Findlaw.com or Clarity.FM. There are quite a few attorneys on this site https://clarity.fm/browse/search/lawyer.
1. Publish Press Releases and Industry Updates and Changes
Releasing online Press Releases using services such as PRWeb, PRlog, or Marketwired can put information about your business in the hands of journalists who can distribute the content all over the web. A recent submission was made for Family Law Attorney Mark Baer Named to Top One Percent List by The National Association of Distinguished Counsel and this builds authority and credibility online. Using this strategy could earn thousands of inbound links if these online press releases get distributed well. We also recommend including industry changes and updates in your local business chronicles and alumni sites as well.
2. Legal Trade Associations and Magazines
Make sure your website is listed in the members’ directories of any trade associations you belong to. When you are featured in an online magazine be sure to comment on the article with a backlink to your site. This will help maximize your online visibility and drive new leads, promote your achievements to potential clients.
3. Answer Questions
When the opportunity comes along to answer questions create videos or audio responses. You can post the video on YouTube with a backlink to your website.
4. Submit your company for awards
This is a great way to get a link back to your site, recognition as one of the best law firms. http://bestlawfirms.usnews.com/faq.aspx
Our company earned an award for work that we did for one of our client's.
5. Create a scholarship
.edu links are golden. By creating 1 scholarship, your law firm website can gain hundreds of college backlinks which will drive traffic to your website. Many schools and universities will link back to your site. Just check to be sure.
Backs of ecstatic students in graduation gowns holding diplomas
We recently helped one of our client's launch a scholarship for local students in their community.
I list 5 additional link building strategies in How to Market Your Law Firm Online.
About Creative Internet Authority:
Creative Internet Authority is a digital marketing company that specializes in producing and promoting videos for law firms. We use a 7 step process to create educational, informative and relevant videos that position law firms as thought leaders and authorities in the industry.
Helping Lawyers and Law Firms with the ABCs:
► Attracting the Right Prospective Clients
► Building Authority so that Prospective Clients Trust You
► Converting That Traffic Into Clients or Subscribers
To learn more about Creative Internet Authority and how you can use videos to increase visibility and exposure download our guide below.
