Here’s the truth about LinkedIn in 2020:
It’s where most supplier diversity professionals, leaders, business owners, Fortune 500 decision-makers and executives invest their time.
Facebook is for friends, family and fun. That’s why you see so many quizzes, family photos, memes and foolishness.
Here are a few quick facts about LinkedIn:
LinkedIn is the most-used social media platform amongst Fortune 500 companies. Just under half (44%) of all LinkedIn users are women. LinkedIn is the #1 channel B2B marketers use to distribute content. Of the 500 million total LinkedIn users and 250 million monthly active users, only 3 million share content on a weekly basis – just a touch over 1% of monthly users. LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs. Long-form content gets the most shares on LinkedIn.
I finished up and launched a “LinkedIn for Leaders” course and refreshed the “LinkedIn for Lawyers” course I used to teach thousands of lawyers how to effectively use LinkedIn.
Here is a link to the courses.
If there’s any way that I can help you, please let me know.
There are opportunities all around us and now is the time to seize them.
